Frequently Asked Questions

When choosing a product, consider your hair’s texture, current condition and the result you want to achieve. Moisturising and softening products may be suitable for hair that feels dry or coarse, while repairing care products may be preferred for damaged or chemically treated hair. For curly and wavy hair, consider products designed to define curls; for fine hair, look for options that help create volume without weighing it down. When choosing a styling product, consider your hair length, preferred hold level and whether you want a matte or shiny finish.

These products are used at different stages of styling to achieve different results. Wax helps add texture and shape specific sections of hair, offering a matte or shiny finish depending on the product. Gel can help create more defined styles and provide strong hold or a wet look, depending on its formula. Hair mousse can help add volume and define waves and curls. Hairspray is generally applied after styling to help keep the finished look in place. Hold and finish vary according to each product’s formula.

Hold level describes how firmly a styling product helps keep your hairstyle in place. Light hold is generally preferred for flexible styles with natural movement, while strong hold is suitable for more defined, structured looks. A matte finish creates a natural-looking result without adding noticeable shine. A shiny finish helps give the hair a more lustrous appearance. Hold and finish are separate characteristics: a product can provide strong hold while also delivering a matte finish.

The correct application method depends on the product and its intended purpose. Some care and styling products spread more easily through damp hair, while others are used on dry hair to add texture or finishing touches. Applying the same product to damp or dry hair may also produce different results. Always check the instructions on the packaging before use. If a product is suitable for both damp and dry hair, choose your application method according to the result you want to achieve.

Shampoos and many conditioners and hair masks are formulated to be rinsed out after application. Leave-in conditioners, dual-phase conditioning sprays and certain hair serums are designed to remain on the hair. However, products within the same category may have different usage instructions. Rather than relying on the product name alone, always follow the directions on the packaging regarding application, processing time and rinsing.

You can find the full ingredient list in the “Ingredients” section on the product packaging. Ingredients are generally listed using INCI names, the international naming system for cosmetic ingredients. Ingredients highlighted in a product description do not represent the complete formula. If you wish to check for a specific ingredient, review the full list on the product you have. For further information, contact us with the product name and your question.

Store your products according to the conditions stated on their packaging. Close the cap after use and protect the product from direct sunlight and excessive heat. If the packaging specifies a temperature limit or other storage requirements, follow those instructions. For aerosol products, also observe the warnings relating to heat, flames and pressurised containers. Check any date markings and, where provided, the period-after-opening symbol indicating how long the product can be used after opening.

You can share your questions, feedback and product experiences through the contact channels listed in the Contact section of our website. Include the full product name and a clear description of your enquiry to help us assess your request. If your enquiry requires a specific product to be reviewed, providing a photograph of the packaging and the batch or lot number can also be helpful.