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OUR BRANDS
From Everyday Care to Professional Expertise
Fonex is a unisex cosmetics brand that develops products designed to meet the diverse care needs of both women and men.
Offering a broad product portfolio across hair care, hair styling, and personal care categories, Fonex combines decades of industry experience with modern manufacturing technologies and a strong R&D infrastructure.
From everyday care routines to professional use, Fonex aims to bring together quality, performance, and accessibility through products designed for a wide range of needs. Having begun its brand journey in Türkiye, Fonex continues to grow with an expanding product portfolio, reaching consumers and business partners across international markets.
Professional Performance, Powerful Style
Gummy is a strong grooming brand specializing in men's hair care and hair styling, bringing professional performance into everyday use.
Developed with an in-depth understanding of the needs of barbers and hair professionals, Gummy products offer a wide range of solutions for different hair types, styles, hold levels, and finishes. Designed for both professional salons and individual use, the range helps deliver strong, controlled, and reliable styling results.
With its distinctive brand identity and extensive product range, Gummy has expanded beyond Türkiye to establish a strong presence in international markets. Today, chosen by professionals and consumers across different countries, Gummy continues to strengthen its global journey in men's grooming and hair styling.
Professional Technology, Reliable Performance
Astra is a well-established brand offering electrical appliances designed to meet the needs of professional hairdressing and personal care.
With a product range extending from hair dryers and hair clippers to curling irons and other styling appliances, Astra aims to meet a variety of needs, from everyday use to intensive professional applications.
Shaped by many years of industry experience, the Astra brand places performance, ease of use, and reliability at the forefront. With products designed to keep pace with the demanding routines of professionals, Astra continues to combine its expertise in hairdressing and grooming equipment with next-generation solutions.
A Legacy That Keeps the Name of Craftsmanship Alive
The Ali Bıyıklı brand represents more than a product category; it carries the memory of our founder, Ali Bıyıklı, and the origins of our company.
Our story began in 1962, when Ali Bıyıklı took his first steps in manufacturing with the production of razors. Built on a close understanding of the tools used by professional hairdressers and a commitment to craftsmanship and quality, this approach grew over time to form the foundation of the brand and manufacturing structure we have today.
Today, the Ali Bıyıklı name continues to live on through a range of professional hairdressing tools and accessories, including razors, scissors, combs, and other essential equipment. Keeping this name alive is more than a connection to our past — it is an expression of our respect for the dedication, craftsmanship, and manufacturing culture upon which our company was built.