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Since 1962

A Story of Trust and Growth

Fonex's story began in 1962, when Ali Bıyıklı entered the world of craftsmanship and manufacturing by producing razors. Built on a close understanding of professional hairdressers' needs, this industry experience grew into a strong legacy of quality, reliability and manufacturing expertise. Over time, it laid the foundations for the Fonex brand.

A Pioneer in the Professional Channel

Since its establishment, Fonex has played a pioneering role in the development of Türkiye's hair styling market. With its expertise in the professional channel and innovative products, the company has helped shape the industry and inspired many brands along the way. Today, Gummy carries this pioneering heritage into global markets as one of Türkiye's leading export brands in the men's hair styling category.

A Comprehensive Portfolio

Building on its extensive experience and strong manufacturing culture, Fonex offers a comprehensive portfolio of hair care, hair styling and personal care products for professionals and consumers alike.

Manufacturing You Can Trust

Every Fonex product is developed and manufactured in our modern facilities using advanced technology, supported by strong R&D capabilities and experienced teams. We see quality as more than a standard; it is a responsibility we have upheld since 1962. Performance, reliability and sustainability remain at the heart of every stage of our operations.

1962

Founded

60+

Countries Reached

150,000,000+

Units Produced Annually

OUR MISSION

Inspired by Our Roots

Inspired by our heritage, we manufacture the cosmetics of tomorrow, today.

Through the professional channel, mass-market retail, export markets and private-label manufacturing, we serve professionals and consumers in more than 60 countries, carrying a story that began in Türkiye to the world.

Explore Private Label
Est. 1962
Our journey began in 1962 with the production of razors, evolving into a trusted name in hair care manufacturing.
60+ Countries
From Türkiye to the world — our products reach professionals and consumers across more than 60 countries.
150,000,000+ Units/Year
Our modern manufacturing facilities and strong R&D infrastructure power one of the region's largest production capacities.
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